You have no time to keep up with paperwork; no time to answer everyone's questions; no time to find out what could help you better manage the madness of running a dance studio. Those are common problems affecting almost every studio owner/director today. Now, there's help. You can utilize today's technology to manage your business more effectively and provide better customer service. Here are 7 steps you can start taking today.
 |
Step 1 - Create a website (if you already have one, keep it up to date)
Having a website is a basic expectation of today's consumers. Give your potential customers the information they need to separate you from the studio across town. Give your existing customers the answers to common questions to save you and your staff time.
|
|
Step 2 - Publish your class calendar on-line
Display which classes have space and which classes are full. Make it easy for your customers to see if you offer the type of class they want on the days and times that they want.
|
|
Step 3 - Let your families and students register on-line
Have your customers enter in their contact information on your website when registering. Link this into your studio management system; it'll save you time and help ensure that you have accurate information about your customers.
|
|
Step 4 - Provide on-line class enrollment
Offer the ability for students to actually enroll themselves. Paul Henderson from Tiffany's Dance Academy, a dance studio in California with over 1000 students, explains the benefits of on-line enrollment -- "Over 150 students registered for the Fall 2005-06 season in a little over two hours...with absolutely no administrative effort on our end."
|
|
Step 5 - Give your customers more information and more control regarding their own account
Through secure web pages, provide your customers access to their individual account balances and personal class schedules. Let them update their contact information for you.
|
|
Step 6 - Introduce on-line payment capabilities and automatic monthly billings
This will get money into your bank account quicker and reduce costs in invoicing and collecting on overdue accounts.
|
|
Step 7 - Obtain access to your studio information whenever and wherever
Use the Internet as your business "network" with your studio database on a secure Internet server. Then, you and your staff can manage the business from home, the studio, even while traveling. If you run multiple studios in different locations, an Internet database lets you manage them all from any location. |
"The other morning I woke up and found that 10 brand new students had enrolled and paid for classes. It used to take about 20-30 minutes to register a new student because they had so many questions. Now that they can answer the questions for themselves on our website and enroll and pay on-line, our enrollment cost per new student has been reduced by 50%", confirms Paul from Tiffany's Dance Academy. Start implementing the 7 steps above today to realize these types of results. Spend less time pushing paperwork, provide a better service to your customers, and start increasing your revenues. You have the time.
"After several months of researching studio software and trying about every demo version available we finally found The Studio Director. We were literally amazed at the product and couldn't believe we had actually found a company that had made a software solution that fit ALL our needs.
The web based software is linked directly to our website where customers can create a new account, update their account information, add new students, enroll in classes, and most importantly view their current account balance. Customer's can return at any time 24/7 with a username and password to do any of the above activities.
Since the software is web based we can have unlimited users accessing the software at the same time from any location with internet access. The customized reports help us track our current student count, attendance, overdue accounts, recital performances, and much more!
The account balance program handles everything from tuition, to recital costumes, to late fees, to family discounts and is so user friendly even those with limited computer experience love it.
Without a doubt The Studio Director this is the BEST software program available for dance studios!"
Brice Bishop
Dance Intensity LLC
Aurora, CO
"After trying many management software packages, I now use The Studio Director to manage almost 1000 students in my gymnastics club. I have found it to be excellent. It provides a tremendous amount of customer service for my clients while performing all of the typical operations needed for our business. And it is affordable!"
Sports, Fitness & Fun, Inc.
Florida, NY