A growing business is a thriving business. And you did, after all, go into business for yourself to thrive, right? The right studio management software can help you grow your business into something sustainable. Here’s what studio management software offers you, and how it can produce measurable, lasting improvements in your business.

Small Business Growth: The Facts You Need

Every small business owner is part of a movement, whether they intend to be or not. Small businesses drive the American economy, so take pride in what you do. Your studio is part of a national culture that matters. It’s more than just a way for you to make money. It’s an important part of your community, and may be a vital source of jobs.

Yet many small business owners feel overwhelmed. Some spend all of their time on the verge of quitting. Every studio owner needs a push every now and again, especially if you’re not sure whether you want to grow your business or keep things as they are. So consider these important data points as you weigh your next move:

  • Small businesses create 2 out of every 3 jobs in the economy.
  • Just half of all small businesses make it to the five-year mark.
  • Women-owned businesses have increased 114% over the last decade.
  • Small business owners typically report being more willing to make personal sacrifices to better support their staff.

Growing your business is hard, but important. Your community needs you. So it’s time to find a solution for your business growth challenges.

The Challenges Small Business Owners Face

When you started your business, you might have had dreams of working for yourself, living creatively, giving back to your community, and revolutionizing the way students learn to dance. Perhaps you’ve managed to achieve some of that. But many studio directors find that their days are filled with endless paper pushing, and that the realities of running a studio involve less dance and far more forms than they ever could have imagined. Consider these common challenges:

Finding and Keeping Good People

Management is a challenging task even for people with advanced degrees in business management. Not only must you recruit and hire qualified people; you also must manage them. That includes managing their conflicts with one another, diligently working to be a good boss, providing feedback in a way that makes it possible for employers to truly hear what you’re saying, and so much more.

It’s no wonder that 54% of small business owners say that talent management-related issues are among their biggest concerns. Hiring and managing your team is a full-time job unto itself. That means most studio directors are stuck doing a lackluster job, leaving their team to manage themselves, or hoping for the best. A handful of very lucky, very successful studio directors are able to hire a hiring manager to oversee the process, but even this presents some concerns. It’s expensive, for one, and it doesn’t relieve you of the burdens of management. You’ll still have to approve your manager’s decisions, and of course, you’ll have to manage the manager. It’s a ceaseless hassle that can feel ceaselessly frustrating.

Endless Tasks and Paperwork


Small business owners spend 23% of their workdays manually inputting data and engaging in other dull paperwork tasks. This is no one’s dream come true. It’s certainly not what you thought would form the core of your daily tasks. Even more importantly, this takes time away from more productive and enjoyable projects.

Yet there's no escaping paperwork. From payroll taxes to insurance forms, if you fail to manage your paperwork, you’re failing to manage your business. The good news is that the right studio management program can take that 23% to something closer to zero. You don’t have to spend the rest of your life as a paper pusher.

Too Many Hats, Too Few People

Two-thirds of small business owners say they are responsible for three or more roles in their business. And there are seemingly endless roles to fill. You’re part attorney, part insurance adjustor and manager, a teacher, a receptionist, a lobbyist, a community liaison, marketing expert...the list goes on. And on. And on.

Here’s the problem: each of these jobs requires years of specialized training. No one can do them all well. This means you’re going to spend a significant portion of your day frustrated by doing something that you’re not good at, don’t enjoy, and don’t have time to devote all of your attention to. Could there be a more potent recipe for frustration? We don’t think so.

Work-Life Balance

More than half of small business owners work more than 50 hours per week. Factor in sleeping and your commute, and you’re left with almost no time to spend with your family, pursue new hobbies, or even just veg out in front of the television. This Isn't a trivial concern. Downtime is critical to well-being. Research even shows that taking time off of work can make you more productive.

You’ve worked hard to build something. Shouldn’t you get some time to enjoy it? Your kids, your spouse, your family, and even your pets need you. So don’t waste all your time at the studio. Your quality of life matters.

Growing While Sustaining

Growing your business is critical to long-term success. There’s more than one way to grow, too. Some options include:

  • Growing your offerings so you can charge more for premium classes while working fewer hours.
  • Offering more classes by hiring more instructors.
  • Recruiting more students.
  • Opening a second or third location.
  • Cultivating lucrative partnerships, such as with retail businesses or community organizations.

All of these endeavors demand time and energy. But so too does organizing your daily operations. This means that, sooner or later, you’ll face a conundrum every studio owner faces: how to grow the business while sustaining its daily operations. You’ll need help. Often that’s from new staff, but new staff cost money, slowing growth. Why not “hire” studio management software instead?

5 Ways Studio Management Software Helps You Grow

Studio management software is the antidote to slow growth, endless frustration, and the myriad of other challenges that are part and parcel of running a growing dance studio. The possibilities are as endless as your creativity, and you may find that studio management software solves problems you didn’t even know you had. Here are five concrete ways that the right program can help virtually every dance studio grow into its potential:

Fewer Staff Hassles

Are you sick of mediating fights between staff, managing payroll issues, endless recruiting, and the myriad other challenges of hiring, firing, and managing? Studio management software can ease the burden. The right program removes the need for certain staff, allowing you to outsource tasks to a program that never calls in sick or gets into a fight with another team member. Studio management software can also help with tracking courses, instructor outcomes, and payroll. That means less time spent managing and more time to actually enjoy partnering with the people you’ve worked so hard to recruit. Management doesn’t have to be a chore.

Less Paper-Pushing

Is your office crowding you out of a desk with an endless pile of unsorted papers? Are you sick of there being a form for everything? Do you sometimes wish you could just light it all on fire?

Paperwork is a pain, but it’s very necessary. The right studio management program offers two things: a break from paperwork and access to the paperwork you need. With important data stored in the cloud, you never again have to waste time searching for an important piece of paper. Just type in a few key words and get exactly what you need. Even better, you can use analytics to track key trends over time--something that manilla file mounted to your wall will never allow you to do.

Greater Work-Life Balance

The guilt of running a small business is hard to overstate--and even harder to live with. Are you tired of hearing your child beg you to come home, sick of your dog spending more time with a dog walker, and utterly over promising your spouse that next year will be the year you finally take a family vacation?

It doesn’t have to be this way. You can build a business and enjoy the life the business has helped you shape. Outsource some daily tasks to the right studio management software and watch the free time pile up.

A Chance to Enjoy What You’ve Built


When you first opened your business, you probably fantasized about sitting in on classes, about mentoring young dancers, about participating in community outreach. The realities of running a business rarely stack up. You may spend so much time hiding away in your office that you have little time to enjoy your business.

With studio management software, you get to outsource the grunt work to a reliable program that never complains. That means more chances to watch students blossom into capable dancers, and less time spent worried that you’re missing out on enjoying what you’ve built.

Perhaps even more importantly, having more time means a chance to think about the future--a chance to contemplate what you want to build, to make new dreams, and to watch those dreams become a reality. The first business you’ve built can be the first of many dreams come true if you get the right help. And with the right help, your next studio or project may be even better than this one. Successful business owners keep building. Be one of them.

Less Stress

Owning a business is stressful. You’re solely dependent on the business you’ve built to not only provide an income for you, but for your team. Dancers depend on you. The community may depend on you to provide a viable dance space. It’s enough pressure to cause anyone to feel overwhelmed.

We can’t promise that any single strategy will relieve all the pressure you deal with. But by outsourcing the tedious daily tasks to studio management software, you may find some relief. And if you can spend more time enjoying your students, getting involved in the community, and watching your business grow, the stress you do have may start to feel manageable.

What it’s All About: A Better Life With More Balance


Why did you open your business? The reasons we hear most often are:

  • A desire to get out of the 9-5 grind
  • A chance to chart your own course
  • More time with family
  • A chance to revolutionize the field of dance
  • Wanting to do things better than every other dance school

How many of these dreams have you made a reality? Often, the daily challenge of running a business becomes a major impediment to doing what matters most. You deserve a better life. You deserve the chance to carve out a meaningful dance space in your community. And you deserve balance. Dance studio management software helps you achieve all of the above. In so doing, it helps you begin thinking about what comes next so you can grow the beloved business you’ve created.

The Studio Director Difference

Studio management software can make your life better, but Studio Director has spurred a true revolution in the field of studio management. What makes us different?

  • A cloud-based program so you’re never without important data. Go on vacation knowing that, if your studio needs something, you can access vital information.
  • Mobile access through a seamless and fully integrated mobile app.
  • World-class support. We don’t believe in taking your money and giving you nothing but confusion. We can help even the least tech savvy studio owners get set up.
  • A free trial. We’re so confident you’ll love our studio management software that we’ll give it to you for free to try. Love it or leave it. That’s our promise.

Are you ready to start growing, stop stressing, and to find meaning in the hard work you do every day? We can help. Studio management software really can change the way you do business, empowering you to grow into the studio of your dreams. Let us show you how. Call us to get started today!

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