It’s no secret that opening and running a gym can take up a lot of resources. One way that many gyms try to increase their bottom line is to offer paid personal training in addition to classes. The question is whether or not it’s the right choice for your gym. If you’ve been considering adding this service, keep reading to learn how to manage the process of hiring personal trainers, paying them appropriately, and the value it can add to your gym.
Start by Looking at Your Current Situation
If you currently use fitness studio management software, this step will be easy for you. You’ll already have hard data about your current budget, student enrollment, staff members that already work for you, how much you’re paying them, and more. Look at this data carefully, and assess if you have any room to add on additional services.
For example, is there even any time available that personal trainers could work one-on-one in any area of the studio? If you are only open a certain number of hours, and each hour accounts for a fully booked class, you’ll need to re-assess where you could fit personal training in.
You could open the gym an hour or two earlier, or stay open later. Maybe there’s a class that is low on enrollment you could shut down to make time for personal training. Perhaps there’s wasted space you don’t know what to do with that would make a perfect training area. You won’t know where you can go, if you don’t know where you currently stand.
Run the Possible Numbers
Once you’ve looked at your current data and determined whether you can add personal training into the time and space available at your gym, you need to also see if it makes good fiscal sense for your business to offer personal training. You can figure this out by running the possible numbers ahead of time.
According to Salary.com, the median hourly wage for a personal trainer is $28. The report went on to say the pay has “a range usually between $20-$34, however this can vary widely depending on a variety of factors.”
Now, these numbers don’t necessarily reflect how much a gym will charge the client. It’s simply a starting point to consider, so you’ll know how much money you’ll need to earn to break even in paying your personal trainers alone. Next, you can start thinking about the actual salary you’ll pay them, how much the client will pay, and what potential profits your business could stand to make.
Begin With Just One Trainer
If you have gotten this far, it’s time to consider placing a new employee in that personal training role. Start with just one and consider it a test run to see how adding personal training will work in your gym. Be prepared for the fact that there may be ebbs and flows along the way, as is the case when adding any new service to a business.
When selecting a trainer, be sure to choose one whose goals are in line with your goals. In other words, don’t bring someone on board who will build up their clientele only to go private soon after, taking everyone with them. At the same time, you don’t want to be a micromanager.
You want to empower your trainers to be able to make decisions on their own, rather than coming to you for every little thing. This is why it’s so important to ensure you’ve got someone in the role that understands what you expect of them. Decide on the type of training you want them to give your clients one-on-one, and then trust your trainer to carry out the task.
After they’ve been working for you for a little while, you can use your fitness studio management software to see how many hours they’re working, how much profit they’re bringing in, how frequently students book with them, etc. If the demand becomes too great for one trainer to manage, then you can consider bringing on additional trainers to handle the workload.
However, if they are not drawing clients, reassess your goals and consider creating a marketing strategy to bring in new sign-ups. Using software, you can easily send company branded emails to your current clients promoting this new service, and asking for referrals.
How Personal Training Adds Value to Your Gym
Some clients need additional help to meet their fitness and educational goals. Offering personal training gives them that chance to have one-on-one assistance. It shows your clients just how much you care about their success. Without it, they might consider going elsewhere.
As long as you’re turning a profit, it’s a good idea to continue the added individual support for those who may need or want it. With any luck, you’ll see significant returns on the addition of personal training in your gym. You’ve already got the space, and if you have the time and the money to pay them, personal trainers could be the very thing you’ve been looking for to get a leg up on your competitors and take your gym to the next level.