Even a small studio can benefit from sharing the latest dance trends, company news and more via a blog that students and customers can read any time they want to.
Running a dance studio means staying on top of trends and making your name the one that people think of first when they want to learn to dance. That means getting your name out there, and starting a blog is a great way to do this.
Benefits of Blogging
There are many benefits to adding a blog to your business plan. The first is that you can improve your online presence. When potential customers are searching online, your blog may come up right away if you are using ideal SEO (search engine optimization). This can drive new students your way and increase your profit. Adding new content on a regular basis ensures that your site stays at the top of search engine lists. A blog also helps get your brand out there so it’s recognizable in the dance community.
Connect with Others
Your blog is an ideal way to connect with your current students by allowing them to check in with you and the studio, even when they aren’t there for a class. It’s the perfect place to share exciting business news! At the same time, a blog can help you connect with potential new customers. People who find your blog while searching for dance classes may choose you based on the fun things you post online. People who connect with you before they ever set foot in the studio are more likely to become customers.
Avoid These Mistakes
Having a blog is a great idea, but there are some mistakes that will prevent it from being as effective as possible. The biggest mistake you can make is not updating the blog on a regular basis. Some bloggers update daily, but keeping your content fresh and new is of utmost importance. You need to be sure that your blog content is correctly promoted to drive traffic to the site. Another mistake you can make is regurgitating the same information all the time. Adding new and trending content ensures that your readers continue coming back all the time.
Setting up a blog is not difficult. You’ll need to purchase a domain name and then design the site, which is surprisingly easy. Use an online template to help you get your blog going quickly. You can certainly blog on your own, but allowing your staff to help out can keep things from getting boring and ensures that there is fresh content on your site all the time.
Getting a blog up and running requires some time and effort, but once you get it humming along, you won’t have to spend more than just a few hours each week adding new content and managing your traffic. If you want to advertise on your site, you can even put some additional profit in your studio coffers, which is passive income that can really add up. If you need extra help, there are many bloggers who publish advice and step-by-step instructions for getting your blog off the ground.