What Does a Dance Studio Owner Do?
As a dance studio owner, you can expect your days to be varied and full, from gliding across the floor with students to sitting behind the computer balancing the books. Here’s a glimpse into the things you might find yourself doing on any given day. Promoting the studio, upcoming classes, and events Expect to spend […]
10 Ideas for Making Your Dance Studio More Profitable
Could your studio use a fresh infusion revenue? Try these ideas for making your dance studio more profitable! 1. Create unique classes Go beyond the usual offerings and design something different. For example, could you create dance classes geared to seniors? What about a music and dance meetup for parents and toddlers? Or, could you […]
Employee Turnover: What It Is and How To Avoid It
Employee turnover is a burden to a small business. It’s often unexpected and takes time (and money) away from small business owners. In this article, we discuss employee turnover and how you can avoid it to ultimately get more hours back in your year and improve your bottom line. What is employee turnover? Employee turnover […]
Tips for Mastering Social Media
Ready to ramp up your social media presence? You’re in luck, because dance studios have never had more options. Today’s social media engagement revolves around short, catchy videos, with TikTok, Instagram, and Facebook driving the trends. Dance studios can make the most of these social media tools to showcase their teachers, students, and classes in […]
Dance Studio Trends & Stats for 2022
Despite the pandemic, people kept dancing—in the streets, online, and increasingly, back at their favorite dance studios. While 2020 was the year that changed everything, dance studios have since adapted, stayed competitive, and started seeing their numbers (and revenues) recover. This, coupled with surging interest in dance and an emphasis on access and inclusivity, hints […]
8 Tips for Marketing Your Dance Studio
COVID-19 changed everything, and while your pre-pandemic dance studio marketing strategy may have been great, it’s probably due a refresh at this point. Here are our tips for marketing in 2022: 1. Turn your Pandemic Pivot Into a Profitable Marketing Strategy If you have a collection of pre-recorded videos, how-to clips, or resources your dancers […]
Stop Chasing Delinquent Payments with The Studio Director
As a business owner, you know paying customers drive your business. However, nothing causes things to come to a screeching halt faster than having to chase delinquent payments or even non-payments. Expired credit cards and late payments from customers are a huge headache. You have to chase customers down, ask awkward questions, and maybe cancel […]
8 Ways to Find the Best Dance Competition Music
You want students to shine during dance competition season, and that means finding the perfect choreography and music ideas to highlight their talents. Unfortunately, too much music for dance competitions has been overdone, with dancers and their instructors flocking to familiar favorites instead of exploring new musical terrain. That’s what an informal survey of dance […]
Gymnastics Drills to Boost Student Skill
Sports like gymnastics require a sharp and well-developed skill set, with skills building on each other as gymnasts progress to more complex routines. Gymnastics drills are important because repetition helps the proper movements and techniques become second nature to your students. Combining handstand gymnastics drills, balance drills, and gymnastics pad drills gives students the foundation […]
How to Handle Customer Complaints
So You’ve Got a Customer Complaint—Now What? It happened: your first customer complaint. Maybe it was posted on Yelp or Facebook, where the whole world can see it. Or perhaps it was sent directly to your inbox. Either way, you’ll have to address it, and do so promptly and graciously. Here’s what you need to […]