Branding is an integral part of creating your dance studio. It determines how you’ll be known to your students, as well as the general public. It influences how people will find you online and off. If you anticipate a lot of foot traffic, it’s an even bigger piece of the puzzle. Need a little inspiration? Read on for catchy dance studio names and ideas, along with our tips for finding the right name for your studio.
Brainstorm A List Of Dance Studio Names
Starting a new dance studio is an exciting time, and it's well worth the additional time to make sure you get the name right! Begin with a simple brainstorming session or two. Think about your goals for your dance studio and what you want to convey about your classes.
Make a list of names. Write every single one down, the bad ideas and the good ones. The point right now isn't to turn on your internal critic—it's for your ideas to branch and build off each other. It's best to create your list, sleep on it, and then brainstorm some additional ideas the next day.
As you continue to search for the best name for your dance studio, remember to think out of the box. Your name doesn’t have to include “dance studio.” For example, if you love the idea of using your last name, you can diversify by titling it as a “dance academy” or “performing arts center.” Some dance studio owners prefer “school of dance.”
Geography is another great way to steer your dance studio name in the right direction. Consider your city or town name paired with one of the descriptive titles, such as “dance academy.” This will naturally help people locate you if you’re in the suburb of a busy metropolitan area.
Use Dance Studio Name Generators
If you already have words or descriptive adjectives you like, consider using a dance studio name generator. Simply enter in a word or two and you’ll have a list of ideas using the keywords you entered. Even if you don’t find a perfect match, it may lead to even more inspiration!
Sometimes it takes a little inspiration to get the creative juices flowing as well, so we’ve compiled a list of some catchy dance studio names. Here are 20 ideas to inspire yours.
- All That Jazz
- Art in Motion
- Beat Box Dance Studio
- Curtain Call
- Dance Expressions
- Dance 'til Dawn
- Encore Dance
- Dance Works
- Follow My Lead
- Groove and Go
- Inspired Movement
- In Motion
- Purely Pirouettes
- Rhythm in Motion
- Showoff Dance
- Spotlight Studio
- Steps and Styles
- Tango Talent
- Tip Toes Dance Studio
- Waltz and Wander
Once you have a longer list in hand, use the following tips to choose the right name for your new studio.
Visualize Your Potential Names
Dance studio names are visual because they’re usually tied to a logo. When it comes to marketing materials, you want something short and catchy.
This name will appear on your building, merchandise, website, flyers, and so much more. It helps to visualize the names you have in mind to find the best fit for these purposes. You can begin to cut out names that will be too long to add easily to a logo or merchandise.
Do A Quick Online Search
This is an essential step when you’re thinking about dance studio names. In fact, it can usually make or break an idea. Do a quick Google search with your now shorter list of names to see what’s already out there. Would the URL for your website be available? What about social media handles?
If you have your heart set on a particular name that is already being used in your region, it’s best to think of another option. This will help you avoid confusion or infringement issues.
Avoid These Mistakes
Choosing a name for your dance studio is one of the most important decisions you’ll make. In a lot of ways, your name is the foundation of your business. Everything you do will be centered around this identity.
While the name should be something you’re proud of and connected to, there are logistics to consider. As you go through your list of potential dance studio names, be sure to avoid:
- Names that limit your business growth in terms of offerings
- Unusual or misspelled words in an effort to be unique
- Words that are difficult to pronounce
- Lengthy phrases that won’t fit on marketing materials
- Generic names that don’t offer any clues as to what type of business you have
Finally, Go With Your Gut
While it may be tempting to ask for input from all of your closest friends and family members, we advise against it. You risk hurting feelings over names you don’t like. Plus, a consensus decision may lead to a boring name.
You now have a shorter list. Again, sleep on it and look at it with fresh eyes the next day. Cross off the names that you don't like. Once you have only a few names, say them out loud and see how they feel. Which one feels right? It’s best to go with your gut when it comes to naming your dance studio!
After you choose the right name, the U.S. Small Business Administration recommends protecting it by registering it with the right agencies.
Grow Your Dance Studio
Once your dance studio is up and running, you’re bound to wear many different hats. Fortunately, you don’t have to do it alone.
Studio Director is a comprehensive dance studio software that handles the many details that will make your studio run more efficiently. From class scheduling and student communication to online registration and payments, Studio Director can do it for you and more.
Get your free copy of Dance Studio Ownership 101: Facts, Myths, and Secrets to a Successful Studio to learn more about starting your studio. Need additional help? Contact the Studio Director team today!