As a business owner, you wear many hats, including but not limited to marketing. In this article, we’ll discuss how to market a gymnastics studio on social media, specifically Instagram, so you can bring new clients in and get back to doing what you love: teaching gymnastics.
How to Market a Gymnastics Studio on Social Media Using Instagram Reels
Instagram Reels are all the rage right now. If you’re still posting photos on Instagram, it’s time to move to Reels. Adam Mosseri, CEO of Instagram, recently publicly announced a move to video on Twitter. The good news is that they’re also acting to share more small creators’ content. This is great news because it means it’s now easier than ever before to share your brand and your message with a large number of people. So, what should your gymnastics studio do to market on Instagram Reels? Try these tips.
Define Your Target Market
Identifying your target market is the first step in your marketing strategy. For example, if you’re a gymnastics studio for small children, you’re probably targeting parents and moms because they’re making the purchasing decision and using social media. On the other hand, if your ideal customer is a teenager, it may be better to make content teenagers follow.
Once you have your target market figured out, it’s time to brainstorm ideas that you think will resonate with your target market. One way to find inspiration for good content is to find out what works well for other people inside and outside your niche. For example, you can look at other gymnastics studios similar to yours and try to learn from their content that does well.
You can also get inspiration from other accounts that have nothing to do with your niche. To see what works well for other people, scroll through their past Reels, and look for the ones that got the most views. Then, try to analyze why those performed better than others.
Follow a content strategy
While it may seem like Reels are just playing around, business owners can and should be strategic about creating content. For example, a good content strategy may look like this:
This means that 60% of your content would be hacks, tutorials, and how-tos based on your industry. For example, you could demonstrate how to do a backflip, how to do the splits, or how to do handstands. People love to learn, and the more you freely share your knowledge, the more people will know, like, and trust you. They will see you as an expert in your field, and when it’s time to decide where to sign up for gymnastics, you will be the first person that comes to mind.
20% “About Me”
The next 20% of your content should be about you. Give them some behind-the-scenes footage, and let them get to know your unique personality. What are your goals? What are your hobbies? What do you do for fun? People are more likely to buy from people they know, which helps them feel like they know you and could be your friend.
10% of your Reels should be promotional. You are a business, and social media is part of your marketing strategy. You want your followers to be entertained, but they also need to know that you are a business and can help them if they are interested. In your promotional videos, you can describe your products and services.
Ideally, try making these Reels fun, inspirational, and not too “salesy.” For example, you can show before and after footage of a student or share customer testimonials. The “sell” can simply be an invitation to DM you to sign up for a free class in the post descriptions.
10% entertaining reels
The final 10% of your Reels can be entertaining. These can include Reels where you jump on trends and do funny things related to your niche. These posts are not the best way to gain new followers, but they are a great way to get in front of new people and go viral. If people like these posts, the algorithm will be more likely to share your educational posts (which are likely to get you followers) with them.
Tips and tricks for How to Market a Gymnastics Studio on Instagram
Here are some additional tips and tricks for producing great reels and marketing your gymnastics studio on social media.
Reels are fast. You need to capture people’s attention quickly. Try to be concise and to the point. Use jump cuts if you need to.
Instead of filming everything from one angle, try different angles. Interesting transitions can help keep the reel visually interesting. Also, walking and talking can help keep people’s attention.
You need to hook people with a catchy title. You can tell them what they’ll get if they watch the reel, call out your target audience, or list the tips you’ll share. Here are some examples:
- The Real Secret to Doing Backflips
- Attention Toddler Moms
- 5 Ways to Increase Your Flexibility
The Instagram algorithm is now analyzing video quality and promoting high-quality videos with good lighting. So make sure you use the best lighting you can and check your upload setting to ensure you’re uploading the best quality videos available.
There you have it. These tips should get you started on marketing on Instagram Reels. Now is a great time to start, but remember that consistency is key, just like anything in life and business. So get started, make a schedule for new uploads, and keep it going!