Dance is an art form that has long been celebrated in cultures across the globe. Today, the dance industry continues to grow and change in exciting ways. For example, television shows like Dancing With The Stars and So You Think You Can Dance have exposed new people to the beauty of dance. Online platforms like YouTube provide access to larger audiences for long-term and aspiring dancers alike. In this post, we’ll discuss some of the most important 2020 dance studio industry stats and trends. These key insights can help you position your studio for success in 2020 and beyond.

Dance Studio Revenue Stats

The number of dance studios in the U.S. continues to rise. While that might mean more competition, it’s great news overall for all of us in the industry. More access to studios means more people are drawn to dance and all of the benefits it has to offer. Here are key dance studio statistics to keep in mind as the new year gets underway.

1. Over the last five years, overall dance studio industry revenue has steadily increased by approximately 4.6%.

2. As of 2018, there were approximately 51,948 dance studios operating in the U.S.

3. According to Indeed, the average salary of a dance studio owner for nationwide job postings is $67,000.

4. Dance studios offering Latin-inspired, fitness, fusion, and ballroom dance classes have particularly benefited from growing consumer demand.

5. Health clubs that offer dance classes along with fitness classes are a key source of new competition for the industry that is only expected to increase.

6. Disposable income gives people more discretionary funds to spend on dance classes and dance-related merchandise. Per capita disposable income was steadily on the rise over the course of 2019.


Dance Demographics

Dance demographics allow us to take a closer look at the dance industry as a whole. By researching these numbers, we can learn more about the people who take interest in dance and choose to pursue it as a profession. These stats also highlight the greater need for diversity and inclusivity—both in professionals and teachers—as we welcome a new generation of students into our classes.

Here is some of the most recent data available.

7. 79.4% of dancers and choreographers are female, making them the more common gender in the occupation.

8. The average age of male dancers and choreographers in the workforce is 32.9.

9. The average age of female dancers and choreographers in the workforce is 27.3.

10. Diversity across dancers and choreographers breaks out with 66.7% identifying as white, 16.6% as black, 2.2% as Asian, and 14.5% identifying with multiple races/ethnicities or other.

Dance As A Profession

Dance statistics related to dance as a profession are important. This is what we know about the current state of the professional dance industry, based on the most up-to-date research.

11. The median hourly wage for dancers was $16.31 in May 2018.

12. The median hourly wage for choreographers was $22.98 in May 2018.

13. The average hourly wage for dance instructors in the U.S. is $20.98 per hour, according to Indeed.

14. The most common industries employing dancers and choreographers, by number of employees, are performing arts companies, schools and places of instruction, and spectator sports.

15. Colleges, universities, and professional schools represent the top paying industry for dancers.

16. New York, California, Texas, Nevada, and Hawaii are the top five states for dance employment.

Dance In Media

The ever-changing world of technology changes the way we access information and entertainment. Dance as both a hobby and profession is undoubtedly affected by this. With the rise of dance television shows, YouTube channels, and Instagram accounts, people have more ways to find inspiration. Here are dance facts related to the influential world of social media and dance.

17. Matt Steffanina is currently the top individual dance choreographer on YouTube with more than 13 million subscribers across four different channels.

18. With a focus on the hugely popular K-POP dance styles, 1MILLION Dance Studio is one of the largest dance studio accounts on YouTube with 19 million subscribers.


What 2020 Dance Studio Industry Stats Show Us

By looking at the current state of the industry, you can anticipate trends and changes in the upcoming year.

These dance studio industry stats show tremendous opportunity for growth. For example, if your studio has highly-competitive students interested in pursuing dance as a profession, prepare them for the jobs that are available. Perhaps this means adding more classes that explore musical theatre dance to get them ready for employment opportunities in performing arts centers.

Likewise, the highest-performing YouTube channels—with focuses on K-POP dance and Steffanina's hip-hop dancing—show new trends for people's attention when it comes to dance. Offering classes at your studios in these styles could be a way to make a name for yourself in an increasingly competitive industry.

Furthermore, the marketing opportunities available through social media can’t be overstated. As YouTube and Instagram continue to boost the success of individual dancers and studios, these platforms can have a serious effect on enrollment numbers. By making your studio visible on social media, you have the chance to reach more people in your community.

Prepare Your Studio For The Future

You opened a dance studio because of your passion, but it takes much more to keep your business running smoothly. Beyond your role as a teacher or choreographer, you also take on the roles of business manager and mentor.

With the right dance studio management software, you can streamline your administrative tasks and grow your studio. Studio Director acts as your business partner, helping you stay organized, while allowing you to focus on important things like industry trends and new opportunities.

Start fresh in 2020. Get organized and automate the day-to-day tasks of your studio with Studio Director. Try our interactive demo today.

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