There is always a demand for great dance classes in well-known studios, and the competition to market your name is tough. Fortunately, there are lots of ways you can market your studio and make it be the one that everyone wants to attend.
Yes, it’s a process to get your place to become a household name so that when people think of dance, they think of your studio. However, all the time and effort will be well worth it when you create a studio that is busy and allows you to build a life and a career related to something you have a passion for. Here’s what to know about marketing your dance studio.
Use Print Media
There is something pretty powerful about having something that a customer can hold in his or her hand. That’s why print marketing is still such a great idea, despite the continued rise on the use of technology. Sending out flyers is one easy way to market your name. You might also consider taking out an ad in a local weekly circular. These are convenient ways to offer coupons, deals or specials that will draw new customers to your dance studio. Tracking families that contact you and sending out a monthly newsletter with fun happenings and the latest news from your studio is also a good way to bring in new students. These ideas might not seem huge, but they are the best way to get your name out there in a variety of places.
Use Social Media
Using social media is still a great way to advertise and put your name out there. Starting a Facebook page is one way to do this. You can update the page regularly to let your customers know about schedules, specials on classes, and other news from your dance studio. You might also start an Instagram account that allows you to share photos and videos from your studio that will prove to others that it really is the best place to learn how to dance. A Twitter account lets you share small tidbits of information with your followers.
Staying connected with your clients is a great way to keep them coming back for more. Having your name out there on social media can help you keep the clients you have and attract as many new ones as you can handle.
Use Other Methods
While print and social media advertising are some of the top ways to market your name, there are other unconventional methods out there that can do wonders for your studio as well. Perhaps you wear a t-shirt with your name on it when you go out and about. Some studios offer a free day where people can come check out the studio and everything you have to offer.
You might also consider partnering with another local business. Maybe you could advertise your studio in a dancewear boutique and promote their gear among your customers. This kind of partnership can help you get new customers while also promoting another local business.
Even getting good dance studio software like The Studio Director can help. The Studio Director can help you to make enrolling and paying for classes easy and convenient for your families. Your families then help spread the word about how great your dance studio is!
No matter how you do it, advertising your dance studio is something that you simply must do if you want to pull customers into your studio and get them to stay forever.